Why handmade soap? Because your skin will thank you. Many commercial soap companies remove the glycerin from their soap making process and use it in their lotions. This leaves their soap with very little, if any, moisturizing properties. Here at Softly Rugged, we not only leave all the glycerin in our soaps, but we superfat, which means we add extra good-for-you oils like avocado oil and unrefined shea butter to leave your skin clean and moisturized.